Pop London was founded by two sisters. One, a sugar dipped fairy princess and the other a skate boarding, football mad tomboy. Eventually the sugar dusted off and the boxers changed to knickers turning two little girls into best friends.
Pop London is a British brand based in London. Shazia studied fashion in Italy (Florence). Born in Bristol, we are of South Asian heritage and grew up in Scotland. These incredibly rich, vibrant, creative sources of inspiration and heritage give a distinct contemporary cosmopolitan look and feel to our collections.
Our mission is to produce beautiful, feminine, affordable fashion for women who value original designer quality clothing and accessories. Our manufacturing and sourcing is carried out with ethics and sustainability at ❤️ Only the best quality, soft, natural fabrics are used in our collections.
Our purpose is to enable you to become everyday changemakers through your fashion and design choices.
We have been filmed twice, on-location, in Delhi for projects with the Centre for Sustainable Fashion (part of London College of Fashion) and the National Maritime Museum.
Ethical and sustainable fashion champion, Livia Firth wore Shazia’s design at the launch of her Eco Age brand in London.
Pop London is the diffusion brand of Shazia Saleem Limited, proud to be a winner of the Blue Butterfly award from Positive Luxury, a mark of best-in-class brands. Shazia has put ethics and sustainability at the heart of her projects for over ten years. Having represented the U.K. on international sustainable design projects, Shazia is recognised as an expert in luxury hand woven textiles and ethical and sustainable fashion. You can see some of Shazia’s work at the Traders Gallery, National Maritime Museum, Greenwich where she was selected to represent ethical trade between the UK and India. Shazia has also been sponsored twice by the Harris Tweed mills in recognition of her design expertise and dedication to sustainable textiles and this collection exhibited at the V & A Museum in London.
Come and visit our boutique in London showcasing the entire range of our collections.